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Posts Tagged ‘Social Media’

Lights. Camera. Help!

July 31st, 2009

FREE TICKET AVAILABLE, SEE BELOW!

Time for ACTION – Lights. Camera. Help.

This weekend marks the first annual Lights. Camera. Help. awards festival, and you need to check this out!  Lights. Camera. Help. is the premiere film festival for non-profit and cause-driven organizations.

Numerous organizations are taking part in this annual event by submitting films and videos directly related to advancing their cause,  to be reviewed by a panel of judges.  The films and videos will gain recognition by being considered the best in one of several distinct categories.

I wish I knew about this group before I met and became friends with founder David J. Neff at the AMA Nonprofit Marketing Conference two weeks ago.  David was honored with a Social Media award by the AMA for his outstanding work in the field.  Lights. Camera. Help. is just one of many ways he is contributing to Online, Video and Social Media.   If I had known, I would have submitted videos from Operation Smile for consideration!  Well, we will be there next year!  

Not only is this festival a cool idea (I know, if you say “cool” it is a sure sign you are not!), but it’s importance in furthering video as a nonprofit marketing tool can’t be understated.  Video is simply a crucial cornerstone for almost any successful and rounded nonprofit marketing strategy, and an event that recognizes the best will help further our ability to spread the word, empower supporters and raise funds.  Not only will Lights. Camera. Help. highlight outstanding work in the field, they will offer support to nonprofits on how to effectively use video to further their missions.  Additionally, proceeds of the festival go to the winning nonprofit.

  

 If you can get to Austin this weekend, check it out.  A three day pass is available for only $15.  Unfortunately, I can’t make it in this weekend, but I do have a ticket to give away for free.  Just contact me and let me know you want to go, and it is yours!!!  If you can make, find David and say hi.  He is a great guy.
This festival is the first of its kind in the nation and reflects the spirit of Austin, a prominent city in the non-profit, cause-driven and activism communities. These organizations, along with filmmakers, will use the festival to spread the word about their cause, develop a community of followers, and expand the film-for-a-cause genre.

This year The Lights. Camera. Help. team viewed over 140 nonprofit and cause-driven films. One of these lucky organizations will take home all of the proceeds from these events so get your tickets today!  Pre-judging has narrowed the competition down to 19 groups:
Mills to Manhattan – Best Friends Animal Society
Survivors of Dating Abuse – Break the Cycle
Manifesto – Lance Armstrong Foundation
Family Portraits – Jewish Family Services of Seattle
Give 5 – United Way Capital Area
Reality, Mobility, Independence – Wheelchair Foundation
Think Pink Lemonade Stand – Women Playing for T.I.M.E.
Think Before You Speak – Gay, Lesbian and Straight Education Network
Aid to Artisans – Aid to Artisans
Fowl Play – Mercy for Animals
Fighting Goliath: Texas Coal Wars – Texas Clean Air Cities Coalition
Red Ink – We Are Family
Perfect Match – Michigan Humane Society
Time Bomb – charity:water
Impacting the Future – National Underground Railroad Freedom Center
Tale of Two Brothers – Los Angles Urban League
Thoughts in a Hijab – Reel Grrls
The Perfect Parent PSAs – AdoptUSKids
Art From The Streets – Art From The Streets

So, head out this weekend if you can.  Otherwise, we’ll post the winning video soon!

Time to Stop Playing Around! (with Social Media…)

March 17th, 2009

Two new reports are recently out this month, both reminding us that Social Media is not only here to stay, but is essential to future marketing and customer engagement strategies.  Playtime is over and it is time to get serious when in comes to investment in this channel!

This point is summarized in the title from Forrester’s Social Media Playtime is OverJeremiah K. Owyang explores how corporate spending continues to rise in the recession.  Some of the main points include:

  • According to 114 Global Social Media Marketers at companies with over 250 employees, 53% of them plan to increase investment in Social Media, and only 5% plan to decrease investment during the current economic turmoil. (see charts from the report below)
  • Further, they indicated that they would continue to increase investment in social media if the economic turmoil continues, even while decreasing other channels. (see charts from the report below)
  • Budgets for Social Media remain very small (too small?), with 75% budgeting only $100,000 or less (and 30% spending $3000 or less!).  This is largely due to the exploratory and experimental social plans to date as companies seek to answer how social media can help them thrive (and it can!).
  • It’s time for companies to stop experimenting and get serious -  those who are the most innovative and forward thinking will develop a long term plan.  Advertising Age quotes Jeremiah from the report: “…As one of the few marketing budget items increasing during a recession, social media marketing needs to be taken seriously and treated as a corporate asset. To be successful, social media marketing must be managed as long-term programs, not short-term experiments. To succeed, make sure you have dedicated resources in place, including both social media strategists and community managers.”  He further ads:  “If you continue to fund social applications only as experiments, you’re unlikely to be able to do enough to make an impact, or to have a secure source of funding for the future. One way to put these efforts on a firmer footing is to concentrate on objectives and measure progress… rather than just experimenting to see what happens.”

social_media_marketing_budget_breakdown

The time really is now to get serious.  As Marketing Pilgram’s Andy Beal pointed out: “If you spend peanuts on social media, you’ll get…peanut butter–not filet mignon–when it comes to seeing results.“  I love this quote, and based on my own research and experience, I couldn’t agree more.  If you are going to invest in social media, you need to consider what level of invests will be required for technology, marketing, promotion, customization, training and support – and then to integrate where necessary into your own organizational structure while still accomodating your customers’ social graphs.

social-media-spending

 

On March 9, 2009, Nielsen released “Global Faces and Networked Places:  A Nielsen report on Social Networking’s New Global Footprint.”  Findings included:

  • Time spent in ”Member Communities” (include both social networks and blogs) growing 3x faster than Overall Internet Rate
  • 67% of the global online population visit Member Communities
  • Communities account for 10% of all time on the Internet
  • Biggest increase in visitors to Member Communities in 2008 was among the 35-49 age group
  • Mobile access of Member Communities increased 249% in the UK and 156% in the US in 2008

 

This report is packed with way more information than summarized above so be sure to check it out!  I’m sure we’ll be visiting it again in this blog when to look at various global markets.

Nielsen Global Faces Charts

charts from Global Faces and Networked Places, The Nielsen Company.

 

Note:  You can purchase “Social Media Playtime Is Over” from Forrester for $749.