A couple of weeks back Nielsen released some new numbers on member communities. As indicated by the title, Tweet Smell of Success, twitter was the fastest growing community (based on US traffic) from February 2008 – February 2009, growing at a whopping 1382%!
And don’t think it is driven by youngsters just because it is new and social! Over 41% of the tweeters are age 35-49, with another 25% over age 55.
Marketers will certainly need to take head here, as businesses continue to grapple with ways to successfully bring social media in the fold. Get out there, listen to what’s being said about you, and twitter might be a good place to start. One easy way to get some great use from twitter is to monitor the dialogue about your brand and engage those already talking about you! It can be a great customer service tool.
As the report summarizes: “It will be interesting to watch the evolution of Twitter as it continues to gain momentum. In an unstable economy, it might prove to be an economical and important part of an employer’s marketing strategy that helps to keep consumers aware of and connected to their brand.”
But, dont’ worry – I’m still going to print up my t-shirt that says “Tweet This”:)