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Kicking off 2010 in Atlanta

January 21st, 2010

Well, it is now official…I even have a shiny new State of Georgia Driver’s License this month to prove it! Why is it your driver’s license photo always makes it look like you just got out of prison, or maybe should go to prison? And no, I am not posting the image of it in this post or anywhere else :)

2010 is here, or has been for a few weeks now, and a great New Year it is looking to be. For one, as noted in the title, I was able to kick it off in Atlanta. Even if just barely – the movers unloaded us on New Year’s eve! But we were officially here, which is just where my family and I wanted to be on Jan 1st, in our new home town. Atlanta is a great town. We are excited to explore the city and the surrounding areas. The first weekend landed us at the Aquarium, which was amazing. If you come to town, I recommend it!

Additionally, Grizzard Communications is an outstanding company to kick off the New Year with! Grizzard, a leading nonprofit response marketing and fundraising agency with offices in Atlanta and Los Angeles, contacted me with a great opportunity in the later part of last year. While the reasons to join the Grizzard team, a group with 90 years of experience and an impressive client base, were many, one stood out in particular. As the Vice President of Digital Marketing, spearheading delivery of our digital services and offerings, I have the opportunity to expand proven digital strategies to a portfolio of clients that work in the US and across the globe to help those in need, look to cure disease, protect animals, are there when disasters hit and bring the services to our communities that make them a better place. And that is just too hard to pass up. Plus, partnering with these groups to build digital programs that build engagement and loyalty faster than arguably any other media ever before, provides a great attraction and a challenge. And I love it! Arm your supporters with the digital tools they need, and give them a chance to take a more direct role in changing the world, and they will be your fundraisers, advocates, supporters, volunteers, adding reach and dollars to your cause in a way not possible before.

My time at Grizzard has confirmed that this great opportunity was also the perfect fit. Over the past months, it has been impressive to see the talent within the organization. Not only have I made some great new friends, but enjoy working with what is proven to me again and again to be leading talent as client strategies are developed and delivered. Branding, Research & Analytics, Creative, Account Management, Strategic Planning, Media Buying, Integrated & Digital Marketing, Proprietary Technologies, Campaign Delivery. Working in tandem to deliver results. Results that allow leading nonprofits to go further, do more, help more. How can that not end up making the world a better place?

I hope you are off to a great 2010 as well. And if I can help your program out, don’t hesitate to contact me at:

C. Eric Overman
VP, Digital Marketing
Grizzard Communications Group
229 Peachtree Street, #1400
Atlanta, GA 30303

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