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Archive for the ‘Research & Resources’ Category

Designing Social Interfaces

April 2nd, 2009

Attended a great workshop Tuesday morning at the Web 2.0 Expo about designing social interfaces.  Christian Crumlish from Yahoo! and Erin Malone with Tangible ux are two of the leading experts in this field and had a lot of great information to share.  There latest book with O’Reilly Media, Designing Social Interfaces: Principles, Patterns, and Practices for Improving the User Experience, is coming out this summer, but a sneak preview will be available soon at O’Reilly Roughcuts.

Check out their presentation below from the workshop provides some great information:

View more presentations from Erin Malone.

If you really want to dive deep into social user experience design patterns, Christian and Erin have led the creation of amazing knowledge base:  Designing Social Interfaces.com.

You can find them both on twitter. Christian is @mediajunkie and Eric is @emalone.  If you are curious about designing social interfaces I suggest you follow these two!

Twitter Crazy!

April 1st, 2009

A couple of weeks back Nielsen released some new numbers on member communities.  As indicated by the title, Tweet Smell of Success, twitter was the fastest growing community (based on US traffic) from February 2008 – February 2009, growing at a whopping 1382%! 

And don’t think it is driven by youngsters just because it is new and social!  Over 41% of the tweeters are age 35-49, with another 25% over age 55. 

Marketers will certainly need to take head here, as businesses continue to grapple with ways to successfully bring social media in the fold.  Get out there, listen to what’s being said about you, and twitter might be a good place to start.  One easy way to get some great use from twitter is to monitor the dialogue about your brand and engage those already talking about you!  It can be a great customer service tool.

As the report summarizes:  “It will be interesting to watch the evolution of Twitter as it continues to gain momentum. In an unstable economy, it might prove to be an economical and important part of an employer’s marketing strategy that helps to keep consumers aware of and connected to their brand.”

But, dont’ worry – I’m still going to print up my t-shirt that says “Tweet This”:)

Where do we go from Twitter

March 16th, 2009

Some more good information from Hitwise.  Senior Online Analyst Heather Hopkins has posted Where to From Twitter looking at where web traffic goes from twitter.  Interesting.

Also, be sure to check out Bill Tancer’s Hitwise blog for some great information as well!  As of today, his latest post is about Hulu, who by the way, has some great tv ads!

Social Media Platform Reviews

March 13th, 2009

If you’re in the market for an enterprise social media/ community platform and haven’t uncovered these three resources, check them out: